Billie
Billie
Billie
Simplifying Subscription Management
Simplifying Subscription Management
Simplifying Subscription Management
Role: UX /UI Designer
Role: UX /UI Designer
Role: UX /UI Designer
Timeline: 4 Weeks
Timeline: 4 Weeks
Timeline: 4 Weeks
Tools: Figma, Miro
Tools: Figma, Miro
Tools: Figma, Miro
Project Overview
Project Overview
Project Overview
Billie is a subscription management app concept created to help users track, manage, and cancel recurring payments with clarity and ease. Inspired by the real-world frustrations of budget-conscious users, the project explores how UX can transform financial stress into peace of mind.
Billie is a subscription management app concept created to help users track, manage, and cancel recurring payments with clarity and ease. Inspired by the real-world frustrations of budget-conscious users, the project explores how UX can transform financial stress into peace of mind.
Billie is a subscription management app concept created to help users track, manage, and cancel recurring payments with clarity and ease. Inspired by the real-world frustrations of budget-conscious users, the project explores how UX can transform financial stress into peace of mind.
Challenge
Challenge
Challenge
Modern users juggle multiple subscriptions streaming, software, fitness, groceries but rarely feel in control. Many apps offer tracking features, but they often lack clear cancellation flows, intuitive dashboards, or personalized insights.
Modern users juggle multiple subscriptions streaming, software, fitness, groceries but rarely feel in control. Many apps offer tracking features, but they often lack clear cancellation flows, intuitive dashboards, or personalized insights.
Modern users juggle multiple subscriptions streaming, software, fitness, groceries but rarely feel in control. Many apps offer tracking features, but they often lack clear cancellation flows, intuitive dashboards, or personalized insights.
Solution
Solution
Solution
Billie is a simple mobile app that helps you stay on top of your subscriptions. See what you’re paying for, when bills are coming, and cancel anything with just one tap.
Billie is a simple mobile app that helps you stay on top of your subscriptions. See what you’re paying for, when bills are coming, and cancel anything with just one tap.
Billie is a simple mobile app that helps you stay on top of your subscriptions. See what you’re paying for, when bills are coming, and cancel anything with just one tap.
Cancel Subscriptions (Manual & Automatic)
Cancel Subscriptions (Manual & Automatic)
Cancel Subscriptions (Manual & Automatic)
You can cancel subscriptions directly in the app. If automatic cancellation is available, it's done with one tap. If not, Billie provides a simple step-by-step manual guide.
You can cancel subscriptions directly in the app. If automatic cancellation is available, it's done with one tap. If not, Billie provides a simple step-by-step manual guide.
You can cancel subscriptions directly in the app. If automatic cancellation is available, it's done with one tap. If not, Billie provides a simple step-by-step manual guide.
Upcoming Subscription Payments
Upcoming Subscription Payments
Upcoming Subscription Payments
Billie shows a calendar view of all your upcoming subscription charges. You’ll always know what’s coming and when, so there are no surprises.
Billie shows a calendar view of all your upcoming subscription charges. You’ll always know what’s coming and when, so there are no surprises.
Billie shows a calendar view of all your upcoming subscription charges. You’ll always know what’s coming and when, so there are no surprises.
Monthly Spending Report
Monthly Spending Report
Monthly Spending Report
Get a visual report of your subscription spending. See where your money is going each month and make smarter decisions about what to keep or cancel.
Get a visual report of your subscription spending. See where your money is going each month and make smarter decisions about what to keep or cancel.
Get a visual report of your subscription spending. See where your money is going each month and make smarter decisions about what to keep or cancel.
1
Discovery
Discovery
2
Define
Define
3
Ideation
Ideation
4
Prototype
Prototype
5
Testing
Testing
Discovery
Research Objective
Identify design opportunities to optimize how users manage daily subscriptions.
Research Objective
Identify design opportunities to optimize how users manage daily subscriptions.
Key Questions
What features are missing or frustrating?
What currently works well with subscription management apps?
How do users unsubscribe, and how could that be more efficient?
What would make the experience feel effortless?
Key Questions
What features are missing or frustrating?
What currently works well with subscription management apps?
How do users unsubscribe, and how could that be more efficient?
What would make the experience feel effortless?
Methodology
User interviews with 5 participants (age 30+, tech-savvy, budget-conscious, used both mobile and desktop, and familiar with subscription apps).
Methodology
User interviews with 5 participants (age 30+, tech-savvy, budget-conscious, used both mobile and desktop, and familiar with subscription apps).
Insights
Top Frustrations
No clear view of upcoming charges
Complicated or hidden cancelation flows
Basic spending info, lacking breakdowns
What Users Want
A dashboard with upcoming bills and dates
One-tap cancelation that’s easy to follow
Visual spending reports by category
Recognizable service names and logos
Insights
Top Frustrations
No clear view of upcoming charges
Complicated or hidden cancelation flows
Basic spending info, lacking breakdowns
What Users Want
A dashboard with upcoming bills and dates
One-tap cancelation that’s easy to follow
Visual spending reports by category
Recognizable service names and logos
Key Opportunities
Reminders for Charges
One-Tap Cancelation
All-in-One Subscription View
Key Opportunities
Reminders for Charges
One-Tap Cancelation
All-in-One Subscription View
Personas
To guide the design process and ensure user-centered decisions, two personas were developed based on patterns observed during user interviews. These personas represent core user types who are most likely to benefit from Billie.
Personas
To guide the design process and ensure user-centered decisions, two personas were developed based on patterns observed during user interviews. These personas represent core user types who are most likely to benefit from Billie.
Define
User Flow & Sitemap
Mapped core tasks: onboarding, subscription overview, cancel flow, billing calendar, and analytics. Focused on minimizing clicks and maximizing visibility of essential info.
User Flow & Sitemap
Mapped core tasks: onboarding, subscription overview, cancel flow, billing calendar, and analytics. Focused on minimizing clicks and maximizing visibility of essential info.
Low-Fidelity Wireframes
The low-fidelity wireframes helped explore layout ideas, features, and user flow. They mapped out how users might view subscriptions, cancel services, and track spending before adding detailed visuals. This helped shape the app’s core structure early on.
Low-Fidelity Wireframes
The low-fidelity wireframes helped explore layout ideas, features, and user flow. They mapped out how users might view subscriptions, cancel services, and track spending before adding detailed visuals. This helped shape the app’s core structure early on.
Low-Fidelity Wireframes
The low-fidelity wireframes helped explore layout ideas, features, and user flow. They mapped out how users might view subscriptions, cancel services, and track spending before adding detailed visuals. This helped shape the app’s core structure early on.
High-Fidelity
Billie’s high-fidelity focused on:
Clean, simple layout with clear visual hierarchy
Dashboard showing logos, billing dates, and costs
Cancel options: one-tap or manual
Monthly spending report with graphs and filters
Calendar view of upcoming charges’s c
of upcoming charges
High-Fidelity
Billie’s high-fidelity focused on:
Clean, simple layout with clear visual hierarchy
Dashboard showing logos, billing dates, and costs
Cancel options: one-tap or manual
Monthly spending report with graphs and filters
Calendar view of upcoming charges
High-Fidelity
Billie’s high-fidelity focused on:
Clean, simple layout with clear visual hierarchy
Dashboard showing logos, billing dates, and costs
Cancel options: one-tap or manual
Monthly spending report with graphs and filters
Calendar view of upcoming charges
Prototype
A working prototype was built in Figma to bring key user flows to life like signing up, canceling subscriptions, and viewing spending. I also added error screens for issues like failed bank connections and cancelation errors. This helped make sure the app feels smooth and clear, even when things go wrong.
A working prototype was built in Figma to bring key user flows to life like signing up, canceling subscriptions, and viewing spending. I also added error screens for issues like failed bank connections and cancelation errors. This helped make sure the app feels smooth and clear, even when things go wrong.
A working prototype was built in Figma to bring key user flows to life like signing up, canceling subscriptions, and viewing spending. I also added error screens for issues like failed bank connections and cancelation errors. This helped make sure the app feels smooth and clear, even when things go wrong.
Testing & Iteration
Usability testing with 5 participants helped identify key issues in navigation and feature visibility. Most users understood the app quickly and appreciated the clean design and clear spending reports. Based on feedback, updates included adding a back button during cancellation, improving the visibility of the “Scan Bank Details” option, and making core flows smoother and easier to use.
Usability testing with 5 participants helped identify key issues in navigation and feature visibility. Most users understood the app quickly and appreciated the clean design and clear spending reports. Based on feedback, updates included adding a back button during cancellation, improving the visibility of the “Scan Bank Details” option, and making core flows smoother and easier to use.
Usability testing with 5 participants helped identify key issues in navigation and feature visibility. Most users understood the app quickly and appreciated the clean design and clear spending reports. Based on feedback, updates included adding a back button during cancellation, improving the visibility of the “Scan Bank Details” option, and making core flows smoother and easier to use.
Reflection & Future Updates
Working on Billie taught me the value of simple, user-driven design. I learned that users want clarity, control, and ease when managing subscriptions. The biggest challenge was balancing a clean UI with rich features. Usability testing helped me prioritize real needs and improve the design. This project strengthened my skills in research, testing, and applying feedback.
Working on Billie taught me the value of simple, user-driven design. I learned that users want clarity, control, and ease when managing subscriptions. The biggest challenge was balancing a clean UI with rich features. Usability testing helped me prioritize real needs and improve the design. This project strengthened my skills in research, testing, and applying feedback.
Working on Billie taught me the value of simple, user-driven design. I learned that users want clarity, control, and ease when managing subscriptions. The biggest challenge was balancing a clean UI with rich features. Usability testing helped me prioritize real needs and improve the design. This project strengthened my skills in research, testing, and applying feedback.
Future Updates
Smarter Notifications: Add personalized reminders based on billing cycles or inactivity
Shared Subscriptions: Allow users to tag or split subscriptions with family or partners
Trial Tracker: Add a tracker for free trials with auto-cancel reminders
Web Dashboard: Expand access with a desktop version for cross-device use
AI Insights: Suggest unused or low-value subscriptions based on usage patterns
Future Updates
Smarter Notifications: Add personalized reminders based on billing cycles or inactivity
Shared Subscriptions: Allow users to tag or split subscriptions with family or partners
Trial Tracker: Add a tracker for free trials with auto-cancel reminders
Web Dashboard: Expand access with a desktop version for cross-device use
AI Insights: Suggest unused or low-value subscriptions based on usage patterns
Future Updates
Smarter Notifications: Add personalized reminders based on billing cycles or inactivity
Shared Subscriptions: Allow users to tag or split subscriptions with family or partners
Trial Tracker: Add a tracker for free trials with auto-cancel reminders
Web Dashboard: Expand access with a desktop version for cross-device use
AI Insights: Suggest unused or low-value subscriptions based on usage patterns
